Postmodern society has brought about isolation, and social erosion of traditional institutions and structures. However we see a reverse movement where people embark on a journey to re-dig their roots through tribes.

Tribes define who we are, what we do and want to become. This wouldn't really make a difference, except for the fact that they are stronger than our interests, jobs, and social class. They affect the way we look at the world and ourselves.

Up to this point traditional marketing has treated people as individuals or masses, but all of that is about to change. After all people are more complex than that, with ties to many social networks. Those networks have become increasingly accessible through new technology like social media.

It's not voodoo, but tribaling changes everything - from the way a company defines it's brands and consumers to the way they design, communicate and manage their products and services.

Tribaling is here to help companies adjust to the new world of tribalism.  We help our clients maximize the value of their brands, so that they can help their customers build lasting relationships that they value.

About
My name is Elia Morling, and I've worked with marketing and digital media since 1995. I started Familjen, a Stockholm based agency, 10 years ago. I now run Tribaling, a network of specialists, which can deliver marketing solutions for the new world.

I have worked with clients such as: Saab, Volvo, Ericsson, Nokia, ABB, Manpower, and Telia.